DESCRIPTION
This presentation will focus on the second phase of the Customer Analysis process: Segment Customers and Derive Insight.
Customers segment their customer base to better understand their customers. The overall objective of customer segmentation is to analyze customers, find niche opportunities, and create a sustainable competitive advantage.
In this presentation, we will discuss the segmentation process. We will also explore various segmentation methods, criteria, and techniques—including statistical analyses.
This PPT delves into a comprehensive 5-phase approach to Customer Analysis. It starts with gathering customer data, then moves into segmenting customers to derive actionable insights. The process continues with evaluating customer relationship strategies, developing value propositions, and finally, building an appropriate customer experience. Each phase is meticulously detailed to ensure you can apply these strategies effectively within your organization.
The presentation also covers the high-level approach to improved customer relationships, emphasizing the importance of ongoing prioritization of customers for specific actions. It highlights how actionable segmentation and targeting combine the work of three sub-streams: customer enthusiasm, target segments, and scenario building. This integrated approach ensures that you can address customer needs and understand the financial impacts of your strategies.
Segmentation techniques are explored in depth, including both deductive and inductive methods. The document provides insights into statistical approaches like cluster analysis and factor analysis, which are essential for identifying, characterizing, and sizing segments. The presentation also includes practical tips and pitfalls to avoid when conducting customer segmentation, ensuring you can navigate this complex process with confidence.
Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Customer Analysis, Customer Segmentation PowerPoint Slides: Customer Segmentation and Targeting PowerPoint (PPT) Presentation, LearnPPT Consulting
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
For $14.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
This document is available as part of the following discounted bundle(s):
Save %!
Consulting Training - Customer Analysis
This bundle contains 5 total documents. See all the documents to the right.
Customer Segmentation Targeting Customer Experience Positioning Growth Strategy Market Research Procurement Strategy Customer Decision Journey Mind Map Business Model Design Business Model Innovation Strategy Development Cost Reduction Assessment Product Launch Strategy PowerPoint Diagrams Compilation Product Strategy Pricing Strategy Porter's Five Forces Mobile Strategy Cyber Security Business Transformation Digital Transformation Marketing Plan Development
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |